• Tony Grant

3 must-read books

If you want to change the way you think about finances, are thinking about starting your own company and the importance of digital marketing.

In a world where we now consume so much content. If you are like me, I follow businesses, individuals, subscribed to many apps (Feedly, Medium, Blinkist) to keep up to date and learn every single day. It can be intense.

There are 3 books that really stood out and helped me, but more importantly, will stand the test of time.

The 3 books (in no particular order)

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

"Work to learn, don't work for money"

Changes the way you look at your finances. Doesn't matter what position you are in now.

This book had been recommended to me years ago, the whole time I was thinking 'why didn't I read this sooner'. The book changed the way I viewed finances, in terms of what assets & liabilities actually are. The tone of the book is really easy especially for such a personal and difficult topic.

The book contains some really good examples, frameworks and study sessions to help you through the process. Word of warning, be prepared to ask yourself some really difficult questions, be open to change. You may have to make some changes, but don't look back at failures, take action now and have a system in place moving forward.

Another word of warning. This isn't about getting rich quick (well it wasn't for me). If you think you can read this book and quit your job and be financially free, then, I'm sorry that just doesn't happen. This helps you understand finance, maybe provide you with a different perspective and then the framework and tools to implement the next steps.

It's all up to you.

24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world

"Income follows assets, wonder if my business is still rockin"

As the title suggests, this book is about building your assets, 24 of them in fact. They are in 7 different pillars ranging from IP, sales to marketing. Especially helpful if you are someone who has a growing business. The book takes you through each asset, the importance and with scalability in mind.

Again, this is a get rich quick book. It also isn't about formulating ideas for that billion-dollar business idea, in my opinion, this book helps you structure an idea you may already have. The key benefit I could see is it will give you a high level on the areas of the company you need to focus on and improve, whilst maintaining and leveraging what you already do well.

The only asset not mentioned as part of the 24 is YOU.

You can do a quick assessment here. http://www.24assets.com/ Answer honestly and you will get some really good ideas, areas to focus on to move forward with.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)

"You don't always have to reinvent the wheel"

If you work in digital marketing this book is an absolute must. It articulates, how key simplicity is when it comes to designing a website. Whilst the book focusses on website design, if you work across digital you can apply lessons learnt to your specialist subject (PPC, SEO, CRO, Social).

I liked the book so much I based an article on the key learnings which you can read more here.


One thing you may think is in common here, is the lack of innovation and creativity. To be honest, you would be correct. But does such a thing exist? What these books do, is really challenge you and act as good guides and frameworks to free your headspace. Especially with 24 Assets, I now have a good mental map of which area I'm am working on, providing structure, leaving headspace for more creative and innovative work.

I've highlighted these 3 books for three key reasons

  • They are timeless

  • They can help you today & in the future

  • They are just quality

Last note, don't chase vanity metrics such as 5, 10, 300 books per day, month, year. I am a slow reader, so reading a book once a week is too much for me, go for quality in what you read.

I'd love to hear what books you have found useful and why.


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