• Tony Grant

Review: CXL Course Technical SEO

Performing a solid content strategy with keyword research and basic SEO is extremely important and very much needed, however, it only takes you so far. You need to underpin it with technical SEO to ensure your website is set up for success.

After all, if search engines can't crawl your site, index your content, therefore meaning you won't rank. You'll be left with excellent content with nobody able to find it.

Technical SEO

Can be the difference between ranking on Page 1 and never being indexed. You need to know how to identify issues, warnings and errors in organic search. Essentially a technical SEO Audit.

Helping you determined potential improvements to enable you to get better quality visitors, leads, sales and signups for your business.

What this CXL course will give you

  • Understand the importance of a technical audit and how to start one yourself.

  • Apply and optimise on-page content with the right keywords & page structure.

  • Understand what a good URL structure is and how you can influence crawl behaviour.

  • Create XML sitemaps to help you better understand content & index rates.

  • Learn how to mark up structured data so it can extract entities.

Perfect for people who

  • Handle SEO for a large, complex website

  • If organic traffic growth from on-page optimizations has plateaued.

  • Believe that a lack of technical SEO knowledge is keeping you from making clear, persuasive recommendations to your development team or clients.

Technical SEO is important, however, because less of a risk/effort for smaller sites.

This course does not give you

  • The latest code to apply to your site in order to rank better or solve your existing issues.

  • If you are new to SEO be at the intermediate-advanced level. Recommend the Content Marketing course

  • Learn about the specifics of how to build a link, optimize your H1 or do keyword research.

Understand the basics of SEO before you take this course

  • You understand the fundamentals of SEO and can identify the different areas such as link building, content optimization, local SEO, international SEO.

  • Understand how search engines work

  • Fundamentals of design-friendly SEO

  • Importance of high-quality content from high authority sites

The course is split into eight lectures

  1. Basics of Technical SEO

  2. URL Structures & Indexing

  3. Crawl Behaviour & Crawlability

  4. Sitemaps

  5. Structured Data Markup

  6. Improving site/page speed

  7. International SEO

  8. The future of Technical SEO

Basics of Technical SEO

You'll learn the basics of how a page is structured (HTML) to ensure you can immediately improve your page when it comes to meta tags, on-page SEO.

Tools required (recommended)

  • Google Search Console

  • Google Analytics

  • Screaming Frog (free up to 500 URLs)

Topics Covered:

  • How to use the tool above

  • How does a search engine look at your page and ‘understand’ what it’s about?

  • Different META date: Description, Keywords, Robots, Canonical, Open Graph, Twitter Cards, HREFlang.

  • On-page: Headings, Styling, Paragraphs, Internal Links & Image Optimization, Broken Links.

URL Structure & Indexing

This lesson not only helps you how to understand how to structure your website so you can easily index in search engines, but you will also understand what you need to crawl and what you don't

Topics Covered:

  • Pagination: How do you handle pagination for (category) pages.

  • URL Structure: What is a good URL structure and what isn’t

  • Robots.txt: How to influence crawl behaviour and exclude crawlers from certain areas.

  • URL Parameters: Provide signals to search engines on what parameters are actually useful or not.

  • Crawl Errors & Crawl Budget

  • Status Codes (2xx, 3xx, 4xx, 5xx)


You may think Google crawls all your pages or can find all your pages - wrong. Not every page on your site is always visible to a search engine. A sitemap helps search engines find your pages providing them with an overview of your content and give you the insights into what pages are being crawled & indexed.

Topics Covered:

  • XML Sitemaps.

  • HTML Sitemaps.

Structured data Mark up

Structured data essentially helps Google understand the entities between your content and presents them in the SERP, this makes it really easy for a user to understand the information. There are various ways this is presented, to name a few

  • Table of latest prices

  • Event dates, time and location

  • Maps

Check out schema.org for the full comprehensive list.

Website speed

What is working and what isn't. This lesson introduces techniques that can improve site speed and what tools there are that better inform you of this.

Topics Covered:

  • Analyzing waterfalls

  • DNS Prefetch/Prerender

  • Lazy loading

  • Caching

  • Server Requests

International SEO

Your organisation may operate in multiple countries there are certain steps you have to take in order to make sure that you have optimized for all technical aspects. This is where an HREF lang tag can come in nicely and avoid duplicate content.

Getting started with technical SEO

  • Set up with the 3 recommended tools

  • Crawl your site in screaming frog

What I found really useful from this CXL institute course is it gives you a good foundation to consider when building a new information architecture. It also allows you to plan and prioritise high impact elements on your website.

Once you set the foundation, it will propel your content marketing strategy.


© Smarter Web Conversions 2020